Rotman Magazine

Designing Through Dynamic Decision-Making
Rotman Magazine, Heather Fraser (Winter 2010)

Tackling Wicked Health Care Problems
Rotman Magazine, Heather Fraser (Winter 2009)

Designing in Hostile Territory
Rotman Magazine, Roger Martin (Spring 2006)

Turning Design Thinking into. Design Doing
Rotman Magazine, Heather Fraser (Spring 2006)

Embedding Design Into Business
Rotman Magazine, Roger Martin (Fall 2005)

Beyond Products: Designing the Brand Experience
Rotman Magazine, David Dunne (Winter 2005)

The Design of Business
Rotman Magazine, Roger Martin (Winter 2004)

The Journal of Business Strategy

The Practice of Breakthrough Strategies by Design
Journal of Business Strategy, Heather Fraser (February 2007)

Design and Business: Why Can't We Be Friends?
Journal of Business Strategy, Roger Martin (Vol. 2, No. 4, 2007)

Business Week

A Lesson in Business Design
Business Week Online, Heather Fraser (November 2008)

At the Crossroads of Design and Business
Business Week Online, Roger Martin (July 2006)

Reliability vs. Validity
BusinessWeek Online's Innovation and Design Channel, Roger Martin (September 29, 2005)

Why Decisions Need Design, Part 1
BusinessWeek Online's Innovation and Design Channel, Roger Martin (August 30, 2005)

Why Decisions Need Design, Part 2
BusinessWeek Online's Innovation and Design Channel, Roger Martin (September 1, 2005)

Creativity That Goes Deep
BusinessWeek Online's Innovation and Design Channel, Roger Martin (August 3, 2005)

Fast Company

Tough Love: Business Wants to Love Design, But It's an Awkward Romance
Fast Company, Roger Martin (October 2006)

Other Publications

India Inc: A Lesson in Business Design
Times of India, Heather Fraser (October 2008)